Customer using a credit card to make an online purchase
Enhancing Product Purchase Loan Experience
Improving and developing the application including the loan management system to allow users to apply for and pay for products more conveniently, reducing complexity and delays in the existing process while elevating the accessibility experience to suit the primary target user groups, including students, learners, and first jobbers who seek alternatives for purchasing products without needing a credit card.
Project Type
Digital Product
Industry
Commerce
Services
Software DevelopmentMobile ApplicationWeb ApplicationUX/UI DesignEnterprise Consulting
Problems and Challenges
Improving efficiency, simplifying processes, and creating a more reliable user experience.

Delays in processing

The loan application and status tracking process is slow and lacks clarity, leaving users unaware of the stage their request is at.

Complexity of the steps

The application and ordering process involves multiple steps, causing confusion for users who have to re-enter information and take longer than necessary.

Inadequate customer support

When issues arise, users cannot quickly contact staff due to a lack of clear communication channels, leading to dissatisfaction.

Technical issues with the application

The original app suffers from slow data loading, freezing, or being unusable in areas with weak signals.

Solution
1
Real-time status tracking
Add features that allow users to check the status of their application, approval, and payments in real-time.
2
Restructure the application process
Design a streamlined loan application flow that is easy to understand and reduces redundant data entry, allowing users to apply and track everything in one app.
3
Create a seamless and comprehensive user experience
Integrate all processes from product selection, loan application, payment, to after-sales service into a single platform to ensure continuity of use.
4
Improve system stability and performance
Redesign the application structure for better efficiency, focusing on increasing data loading speed, reducing app freezing, and ensuring functionality even in areas with weak internet signals.
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Results

The app runs smoothly, minimizing freezing and slow loading, allowing users to access services anywhere.

The app runs smoothly, minimizing freezing and slow loading, allowing users to access services anywhere.

Users have a seamless journey from choosing products to applying for loans and payments on one platform, simplifying access for students and job seekers.

Users have a seamless journey from choosing products to applying for loans and payments on one platform, simplifying access for students and job seekers.

The success rate of applications has increased, reducing confusion and uncertainty during the loan application process, enhancing user confidence and satisfaction.

The success rate of applications has increased, reducing confusion and uncertainty during the loan application process, enhancing user confidence and satisfaction.

We simplified the loan application process to reduce repetitive data entry. Users can now fill out applications and monitor their progress in one app, making it faster and easier.

We simplified the loan application process to reduce repetitive data entry. Users can now fill out applications and monitor their progress in one app, making it faster and easier.

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