
Increasing engagement in the app
Previously, the app focused solely on news and activities for farmers. The shopping feature was introduced to create activities that encourage users to return to the app more frequently.
Expanding the user base
Currently, the user base consists mainly of farmers. Introducing a shopping feature could attract new users, including members and partner stores, enhancing engagement and turning the app into a versatile platform for various lifestyles.
Enhancing the value of loyalty points
Users accumulate points from various activities but currently lack attractive ways to redeem them. Allowing points to be used for purchases or discounts increases their value and encourages continued app usage.
Increasing sales channels for affiliated stores and factory shops
The main goal is to make the company's products and factory store offerings more accessible to consumers through online channels. This feature helps increase sales opportunities and enhances product visibility.


Results
Users use points to buy products, adding value and boosting engagement.
The product gained visibility on the platform, helping more people recognize the brand.
The company boosted revenue online, helping partner stores thrive.
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