Customer making a mobile payment while shopping online
Increasing Engagement with Shopping Features
The company's app in the agriculture industry is primarily used to communicate news and activities to farmers, resulting in limited usage within the same group. Therefore, a "shopping" feature has been designed to broaden the app's usage and enhance sales opportunities for the company and affiliated stores through online channels.
Project Type
Digital Product
Industry
Commerce
Services
Software DevelopmentMobile ApplicationWeb ApplicationUX/UI Design
Problems and Challenges
Increasing Engagement, Expanding User Base, and Creating Value through Loyalty Points.

Increasing engagement in the app

Previously, the app focused solely on news and activities for farmers. The shopping feature was introduced to create activities that encourage users to return to the app more frequently.

Expanding the user base

Currently, the user base consists mainly of farmers. Introducing a shopping feature could attract new users, including members and partner stores, enhancing engagement and turning the app into a versatile platform for various lifestyles.

Enhancing the value of loyalty points

Users accumulate points from various activities but currently lack attractive ways to redeem them. Allowing points to be used for purchases or discounts increases their value and encourages continued app usage.

Increasing sales channels for affiliated stores and factory shops

The main goal is to make the company's products and factory store offerings more accessible to consumers through online channels. This feature helps increase sales opportunities and enhances product visibility.

Solution
1
Develop a convenient and smooth shopping experience
Design a user-friendly shopping system from product selection to checkout, accommodating both points and cash payments, so users feel that purchasing through the app is easier than other channels.
2
Enable quick store registration
Create a store registration process through the app with real-time status tracking to onboard more affiliated stores into the online sales system.
3
Develop a comprehensive e-commerce system
The system supports product management, inventory, orders, payments, status tracking, and product reviews, allowing both buyers and stores to have a seamless experience on a single platform without relying on external systems.
4
Link points usage as an incentive for returning users
Design the system so users can easily use points for purchases or discounts and display points usage at decision points, such as the cart page, to increase conversion.
5
Design a backend system for stores
Allow stores to view their sales, inventory, and orders immediately, helping them make quicker decisions and engage more with the system.
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Results

Users use points to buy products, adding value and boosting engagement.

Users use points to buy products, adding value and boosting engagement.

The product gained visibility on the platform, helping more people recognize the brand.

The product gained visibility on the platform, helping more people recognize the brand.

The company boosted revenue online, helping partner stores thrive.

The company boosted revenue online, helping partner stores thrive.

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