Lack of a unified points accumulation system
Customers must register for cards or use separate systems at each branch, leading to a lack of continuity in service usage.
Customers do not understand the value of the points they receive
The accumulated points do not clearly communicate their value or what they can be redeemed for.
Businesses cannot effectively track and measure Brand Loyalty
There is no consolidated data for analysing behaviour and the effectiveness of promotional campaigns.
Results
A points accumulation system has made products and services widely recognized, encouraging customers to return for repeat purchases and boosting retention across all branches.
Users engage more with the app by earning points on purchases and redeeming rewards, showcasing their connection to the brand through an accessible points system.
The backend system gathers customer purchase behavior and points usage data from all branches, providing businesses with a clearer view of customer habits.
Businesses analyze the collected data to assess brand loyalty and promotional campaign effectiveness, enabling precise adjustments to target the right audience.
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